Shrinkflation: Snickers & Dollar Value
See how product sizes shrink while prices rise - the hidden inflation
1960
Price
$0.05
Weight
2.07 oz
Purchasing Power
$1.00
= $10.29 in 2025
A full-size Snickers bar for just 5 cents
2025
Price
$1.50
Weight
1.86 oz
Purchasing Power
$1.00
= $0.10 in 1960
A smaller Snickers bar for $1.50
Size Comparison
1960 Size
→
2025 Size
The 2025 bar is 10% smaller but costs 30x more!
Key Points
Size Reduction
Snickers bars shrunk from 2.07 oz to 1.86 oz (10% smaller)
Impact: You get less product for your money
Price Increase
Price increased from $0.05 to $1.50 (30x increase)
Impact: Much more expensive even accounting for inflation
Purchasing Power
$1.00 in 1960 = $10.29 in 2025 (inflation)
Impact: Your dollar buys 90% less than it did in 1960
Real Cost
1960: 5 cents = 2.07 oz | 2025: $1.50 = 1.86 oz
Impact: You pay 30x more for 10% less product
Dollar Value Over Time
1960
$1.00
Could buy 20 Snickers bars
↓
2025
$1.00
Can buy 0.67 Snickers bars
What This Means:
- $1.00 in 1960 had the purchasing power of $10.29 in 2025
- But Snickers bars cost $1.50 in 2025 (30x the 1960 price)
- Even with inflation adjustment, you're paying 3x more in real terms
- Plus you're getting 10% less product (shrinkflation)